E-Commerce has revolutionized the way products reach consumers. By next year, e-commerce sales are expected to reach $4.5 trillion around the world. Plus, at this point, at least 96% of American families have made a purchase online. Those staggering numbers show the scope, scale, and power of e-commerce. And when it comes to the health and wellness sector, e-commerce is king. By last year, online sales of health and beauty products were expected to surpass $53 billion. HiLife Vitamins is one vitamin and supplement provider which is thriving in the e-commerce evolution, and showing how a company can deliver a personalized customer experience. Let’s break down why HiLife Vitamins is experiencing such success, and why it’s a model for other e-commerce companies.
A Massive Inventory
When it comes to e-commerce, consumers want to be able to go to a one-stop-shop. They don’t want to search in multiple places online for the products they need. HiLife Vitamins stocks more than 4,000 products, which means consumers know they can turn to HiLife for all of their vitamin and supplement needs. Plus, HiLife Vitamins stocks brands that are time-tested and consumer trusted, such as:
- Solgar: A trusted name in high-quality nutritional supplements since 1947. Solgar products are backed by scientific research, and the company is known for its innovation.
- Jarrow Formulas: This cutting-edge company prides itself on helping customers live their healthiest lives.
- Pure Encapsulations: Doctor-recommended products, which contain pure ingredients of the best quality.
- Douglas Laboratories: Dedicated to helping people improve their health and wellness with top-quality products.
A 21st Century Website
HiLife Vitamins has their massive inventory set up on a user-friendly, easy-to-use website, which is perfect for the e-commerce era. All too often, companies fail to highlight their products on websites that are high-functioning, and well-designed. This is especially true for companies which pre-date the e-commerce era. When shopping with HiLife Vitamins, customers can search by different health issues they’d like to find products for, which makes it easy to find the vitamins and supplements they’re looking for, personalizing the experience for the customer.
For All Ages
When it comes to e-commerce, it’s necessary for a company to have products for all ages, since online shopping consumers range in age. Plus, HiLife Vitamins makes sure they can supply the must have-vitamins and supplements to support the health of their customers, from birth, to silver years, to ensure a personalized shopping experience. HiLife supplies products for infants, teens, men and women, as well as seniors, which means that a wide range of customers know they can turn to HiLife for their products.
Fast & Easy Shipping
In the e-commerce evolution, it is vital for companies to be able to ship their products at affordable rates, and quickly. It is also crucial for customers to be able to reach the companies they’re ordering from, to add to their personalized experience. HiLife Vitamins is an example of a company which offers excellent customer service. A service line is available from 9AM to 7PM, where customers can call in. There is also an email form for quick and easy customer service assistance during all hours. Plus, HiLife makes it easy to receive their supplements and vitamins. Any domestic order over $49 qualifies for free shipping.