In the past, the main purpose of a ‘marketing strategy’ was to get your name known within your chosen industry or niche. In the digitized world of today, however, market strategies have evolved to perform a variety of functions on numerous platforms. Not only do marketing strategies need to spread your name, they also need to build your brand and create a strong online presence. An integral facet of brand-building to secure yourself a spot in the digital marketplace is implementing a marketing strategy that optimizes SEO, as well as social media. The more platforms that your marketing strategy targets, the more people are likely to interact with it. Below are some valuable questions you should be asking yourself when it comes to your marketing strategy.
What are my Expectations?
When strategizing how to increase your client base and revenue stream, you need to be realistic about your expectations. Do some research in your chosen industry or niche to see exactly how other businesses are succeeding and to what level. You don’t want to have low expectations, but you also don’t want to have unrealistic expectations that will let you down and discourage you from continuing. You will want to find a good middle ground where your expectations are in line with how similar businesses are performing.
What’s Working and What Isn’t?
When it comes to observing the results of your marketing strategy, ask yourself what is working and what isn’t. If your strategy includes increasing Web traffic, is it doing that? Are your click-through rates remaining the same, or decreasing, since you launched your marketing strategy? By the same token, look at the areas that seem to be working. Are there certain social media platforms that your brand is more visible on than others? If so, how can you apply the same strategies on other platforms to yield similar results. Watch your content to see which posts generate the most reactions. If your video posts are the most watched and shared content, do more of them; for the posts that seem to fall flat, try something different.
When you have determined the areas that aren’t working, invest some time and effort into improving them. There are numerous marketing firms available to help businesses struggling with creating a strong brand and online presence. These firms will look at your approach and customize a strategy that will target your client base and secure a place within your chosen niche. They will also look into your SEO strategies, your SERPs (search engine response pages), check your keywords, customer reviews, rankings, and numerous other details.
What Results Tracking do I Have in Place?
If you do not have a clear means of tracking the results of your business, either in terms of revenue, clients, or Web traffic, you are working in the dark. Google Analytics has numerous tools to track your page performance, ranking, and customer performance. Google Analytics is an invaluable tool for businesses and many use it to help cultivate their marketing strategy. Google Analytics can track your customers: how many there are, how they found you, how they are interacting with your content, and if you are meeting their needs. Understanding your customers means understanding how to better meet their needs and create relationships that will keep them coming back.
Google’s business-star ranking system is also a huge aspect of reputation management. As online customer reviews have quickly become one of the main go-to tools for potential clients deciding where to take their business, Google’s ranking of your page can really help drive traffic your way, or on the flip side, a poor rating or customer review can do the opposite.
The Bigger Picture
The types of marketing strategies necessary to have in place to succeed in the online marketplace are multi-faceted and complex. The pace is much faster as people want information and results almost instantly. Marketing and advertising strategies have evolved to include many things: online presence, content marketing, SEO techniques and strategies, website creation and management, reputation management, and social media. These numerous elements can be overwhelming, but asking yourself the above questions can get you looking in the right places when it comes to creating a successful and lucrative marketing strategy.