Every season has something interesting to offer to a marketer’s overall strategy. Summer creates a number of viable marketing opportunities that provide high payoff when harnessed properly. This season brings unique events, activities and events, which influence consumer behavior.
It is vital to analyze this behavior to adopt relevant strategies capable of yielding favorable results. For instance, you can consider promoting seasonal products that are popular with consumers during the summer months or offer irresistible holiday deals.
Re-evaluate Social Media
Social networks have been experiencing exponential growth and their major asset is simplicity and speed. Facebook, Twitter, Instagram, LinkedIn and Snapchat attract a diverse range of users. It comes as no surprise that these platforms have become real marketing assets for companies. For this reason, it is essential for marketers to learn how to use the platforms effectively to engage prospects and enhance brand awareness.
This communication channel not only strengthens the presence of your company on the Internet but also increases the number of sales leads and conversion rates. However, you need to re-evaluate your approach on different networks. For instance, it may be unnecessary to post as frequently to sites, such as LinkedIn. On the other hand, you should be active on platforms like Instagram, which focus on multimedia content.
Internet users respond well to multimedia content and this allows you to share engaging marketing messages through images and videos. Many brands are maximizing lead generation by posting this type of content on their social media pages. Social media is a direct communication channel that allows users to share their experience with a product or service.
Although many marketers spend a bulk of their time working online, this does not meet mean that face-to-face campaigns have become irrelevant. It is possible to benefit from face-to-face engagement with target audiences. Meeting prospects or existing customers in person presents a different experience than communicating on digital platforms. It can work wonders for your brand’s reputation.
It has been shown that a simple act of shaking hands with customers can help strengthen relationships. You can engage with audiences under formal or informal scenarios. Attending a trade show or hosting a community event provides a good opportunity to engage with prospects.
Host an Event
Events provide a fantastic way to generate interest in your range of products and services. They give you an opportunity to leverage the undivided attention of all attendees. This captive audience gains a detailed knowledge of your business, thus boosting brand awareness. When handled correctly, the approach has the capacity to spawn many benefits, including spreading your marketing message through word of mouth. The attendees can become brand ambassadors, which is a huge payoff for any marketer.
Some of the key benefits of hosting events as part of the summer marketing strategy include:
– Consolidating market position
– Increase the number of sales leads and conversion rates
– Boost brand awareness
– Gain brand ambassadors
Seasonal promotions allow you to increase revenue during the summer when overall sales are low. You can achieve this objective through discounts, limited edition items or special offers. The campaigns make it easier to attract attention to your business and boost revenue. Many marketers use the promotions to increase chances of converting one-time customers into regular clients.
However, it is not always possible to offer a full-fledged sale every holiday because it can undermine profit margins. As such, you should use this approach when a promotion is most effective.
Spruce Up Your Signs
Quality signage can help drive sales by attracting new customers. Incorporating seasonality into the signage is a good way to spice up the displays and boost sales. Leaving content unchanged for extended periods undermines overall marketing campaigns. Creative designs maximize the impact of signage, which is one of most effective communication tools and summer marketing strategy.
The displays should be concise and engaging without clutter. Make an effort to avoid any dramatic changes to the content but keep it fresh and appealing. Infuse some holiday greetings when applicable, including seasonal sale offers or promotions.